Most of the consumers use the internet to search for Local Businesses to fulfill their requirements. According to survey, 50 percent of the mobile users visit the store or business after conducting a local search. If your business does not appear in local search results then you are likely to lose out important customers. With local search results, consumers are not only searching for information but they are also acting on it.
Now that you know how important local search is for your business, how can you make it work for your business?
Create a listing for your business on relevant search engines or business directories like Google, Yahoo, Bing and more. You can start with Google My Business, Bing Places for Busines, Yellow Pages, Yelp, Yahoo! Local, Hot Frog and much more. Basic listing services are free on most of the search engines although you can also pay to include more features for your business. You can start by providing basic information that customers might search for, such as your business location, phone number, website address, and hours of operation.
It’s very important to provide detailed information about your business using keywords that customers are most likely to use while searching for your type of business. You can also provide photos and testimonials from your previous satisfied customers, it will help improve your search results.
Apart from general local search directories, you can also provide information on directories relevant to your type of business. For example, if you provide computer repair services, carpenter, restaurant or spa services.
Once your business is listed in local search directories, Regularly check your listings on each local search engine to make sure they are up-to-date and accurate.
Promoting your business using local search engines is a simple way to attract more potential customers and spread awareness about the services you provide.